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Mini-Blog Workshop Series 5: Blog Organization: How to transform your Blog into a Blog Business

Posted by Cindy on June 20, 2012 at 7:43 am

I left this topic on blog organization till the end as I feel that most people who procrastinate

to start a blog are hampered by blog organization.

They either spend too much time on this or spend too much time thinking

about what to organize. Well these are important stuff to do but if you want to

get started with a successful blog, one that will eventually attract readers and help

you make money online, and then the best strategy is to get started blogging.

There is a free download to help you at the end of the post.

Writing content, sharing what you know and helping others online so they

can see your expertise is the way to go. For example, if your goal is to visit

San Francisco, just purchase a plane or train ticket and start towards your destination.

Would you instead research for the parts of the airplane, find ways to fit it together to

build an aircraft and learn how to fly a plane before going to San Francisco?

Of course not because that would tale too much time.  So if your goal is point A,

then the fastest way towards point A is to begin walking towards it.

So once you have reached this stage, you would have

  1. Mini-Blog Workshop 1: How to get started blogging
  2. Mini-Blog Workshop 2: What should I write on
  3. Mini-Blog Workshop 3: How to monetize your blog
  4. Mini-Blog Workshop 4: How to drive traffic to your blog


At this stage, you may be thinking of ways to advance your blog further. Planning and organization can make the difference between developing it simply into a blog and developing it into a blog business.

Here are some steps to transform your blog into a blog business.



  • Set a Goal: What is the goal of your blog?




To transform your blog into a blog business, you must begin with a goal.

What do you eventually hope to achieve from your blog.

Do you want to benefit people with your content and earn your

living from sponsorships or is your blog a showcase for your expertise?


If you are developing your freelance career, then developing your blog

as a showcase for your work and expertise is important.

This works well for people who are in careers such as

writers, artists or musicians. Using a blog as a showcase for your

expertise is a great way to show potential employers what you are capable of doing.


There are also successful bloggers who use their blogs to develop

long term consultation projects. Some also use it or use it as a platform to

connect with others in the industry.


They key to transforming you blog into a blog business is to

first decide where you want to go with it.

  • What is your  current blog posting schedule


You need to decide what a comfortable blogging schedule you can

commit to is. For a start, it is important to be consistent. If you want to update

your blog once a week, make sure you commit to it and post on the same day every week.


All big businesses run on a set schedule. You local Wal-Mart or McDonald’s

has set opening and closing hours. This type of consistency allows your readers

to develop a type of consistency and expectation of what is forthcoming in your blog posts.


The more regularly you post on your blogs, the higher the amount

of traffic you can attract. In the online world, traffic means money.

If you can attract lots of readers and convert your readers into loyal fans, you can build a nice living from it just by sharing what you know and helping people who are interested in your subject.

This in my opinion is a nice way to live.


Doing things around your passion and earning a living from it.

This is entirely possible. I have a friend who is an avid painter but took up

a job as a production manager in a local TV station. So finally quite after six years

of frustration, took a part-time job lecturing on visual arts in

a community college and spent the rest of her free time after school painting.

She is on track to building an online gallery to make her paintings available for sale to the world.


  • Who are the people who write on related topics or complementary topics that you can network with?


No man is an island. In order to grow your blog business,

you need to be able to network with others. For instance if your

blog is on growing herbs in the summer, you can perhaps network

with another blogger who covers on the types of tools needed for a

home herb garden. In this way, you can both send complimentary traffic to each other.


I have seen wedding bloggers do this very nicely.

There are blogs that covers wedding photography who networks with

bloggers on wedding favors. Both sites will do very well as they can send

traffic to each other and their readers will benefit from this reciprocal relationship.


For more ways to send traffic to your blog, check out this

new product that can send tons of traffic to your blog or website and

help you make a consistent $2716.00 per month with only 5 hours of work.



Another source for learning how to drive qualified and legitimate traffic

to your blog or website has to be the inbox-cash-club.

This is a membership site that shows you step-by-step, how to

drive traffic to your website or blog. You can buy through this link for a limited time offer



  • What is your blog business model?

This should have been Step number 2 after you have determined your goals.

But I wanted to put it here as there are some people who want to experiment

with the content in their blogs before deciding on a business model.


At this stage, you have to decide how you want to monetize your blog on the front end.

Do you want to…

  • make money from advertisements on  your blog
  • seek sponsorships for your blog post
  • Be someone affiliate and promote their products. If you are choosing the affiliate model, then this is indispensable software that can help you organize your affiliate business, saving you tons of time. You can refer to the Affiliateorganizerpro.

After you have determined your front end models, it’s time to plan your back end offers.

If someone were to purchase from a front-end product from you,

what are the related offers you can offer to enhance their experience?

I came across this when I was purchasing my laptop computer.

Initially, I wanted to purchase a laptop that I could use to replace the one that had gone phut. I only wanted to spend $1400.00.

When I went o Harvey Norman, the sales assistant first determine

what I would be using the computer for and recommended a model to me.

Then he proceeded to ask if I wanted to extend the warranty on my

computer as they were having an offer for carry-in warranty.

That is even ever I feel that i wanted a computer tune-up,

I could just call the service centre and they will have someone come over to

my apartment, bring the laptop for servicing and bring it back to me within a week.

Next, he asked if I wanted a screen protector for my laptop, mouse,

keyboard protector etc etc etc… and gave me a box of 17 accessories on the house together with my purchase.

So I walked out of Harvey Norman a happy customer who had shelled out more than $1600.00 for my purchase.

I had with me

  • Toshiba M840 Satelite
  • Extended carry-in warranty
  • 17-in-1 accessories (Free from Harvey Norman)
  • Screen guard
  • Windows 7 operating system
  • Keyboard protector
  • Laptop laminate.


But I was glad as I had all the accessories, the ‘bells and whistles’

that would make working on the computer so much more pleasurable.

So do not be afraid to sell back-end offers if you feel that the customer can

benefit from it even more. Back end offers tells your customer that you are a

legitimate business and are always looking out for ways you can enhance their experience with your product or service.

For those of you would like template plan for transforming you blog

into a blog business, you can download the document here.

Blog Business Plan

I wish you success in your journey to transform your blog into a blog business and share your success with us on this blog. Remember, the journey of a thousand miles begins with a single step.

If you like the Blog Business Plan I have prepared for you, and then leave me with some comments on this post below.


Recommended resources

Traffic brokers: Make $2716.00 per month online

Inbox Cash Club: Get 1000s of qualified traffic to your website in the next 5 minutes

Affiliate Organizer Pro: Manage and organize your online business

Blog Business Planner: Transform Your Blog into a Blog Business (FR.EE Download for all readers)

The Blogger’s Guide to Online Marketing (excellent resource by Darren Rowse)

Click here to view more details

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