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Monthly Archives: September 2012

Use Design to increase your competitive edge as an affiliate marketer


Top 5 reasons to Invest in a Good Design

Most people who get started with affiliate marketing online do not bother to invest in a good design.

An affiliate marketer who invest in a good quality design will increase his competitive edge in busines.

Apple has shown us through the iPod, iPhone and iPad that a good design goes a long way toward helping you gain greater market share. In fact, Apple has completely revolutionalized the music, publishing and media distribution with the invention of their products.

So now the spotlight has been on designers who can deliver quality designs that go beyond looking good to designs that can communicate the brand identity, brand value and stimulate conversations between the company and consumers.

Here are 5 more  reasons to invest in a good design

1.                   First Impressions Count

Image is everything our crowded marketplace. A good design can allow your product or service to stand out from your competitors. A product with a great design can claim majority of the market share amongst its competitors. For example, Creative, a Singapore based company that produced the soundcard that is installed in almost every computer came out with the mp3 with better features and storage. Yet Apple came out with a better design with intuitive interface for consumers and branded it as 1000 songs in your pocket that claim a landslide majority of the market share for mp3.

So first impressions count and make that a good impression by choosing a design that understands your brand image and can deliver your message with their designs.

2.                   Use Design as a Differentiators

You can use designs to differentiate your company from the rest of the competitors. If you have a design ‘meme’, that is a cultural icon that can communicate your brand’s image, the ‘meme’ can often be analogous to the service your company provides. For instance, we can always recognize the Michelin tire baby icon miles away.

3.                   Design as a Competitive advantage

A product with a good design can give you a competitive advantage in the market place.

The Samsung’s latest S3 smart phones can command higher prices in the market place as compared to smart phone in the same categories. With a slimmer, sleeker design, this gives the Samsung S3 a strong competitive advantage in the competitive smart phone market.

4.                   Creates an image of Exclusivity

A good design creates an image of exclusivity and luxury to your target audience. A good design can allow you to command a higher price which translates into higher margins for your product. For instance, in the cereal market, brands with good design such as the Post cereal can command higher prices compared to supermarket’s private labeled brands.

5.                   Increase market share

According to the Design Council UK, a study found that manufacturers who invest in design see positive outcomes that includes improved quality of goods, services and increased market share.  So investing in a good design goes a long way towards contributing to the bottom line of your company.

This is a topic that I seldom talk about as a good design is not easy to achieve. But I have seen blogs and web businesses that invest in design once they are successful and hence they do a lot better. Perhaps we can start investing in a good design first if a sustainable web business is our ultimate aim.

To your success,


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Sep 26, 2012

3 Tools for Successful Affiliates


Most people who begin their online business will start as someone else’s affiliate first.

This is because they do not need to invest considerable sums of money to build their sales funnel.

They can combine some of their own products and promote related products by others as an affiliate.

Thus affiliate marketing is one of the fastest ways for online marketers to succeed online if they know

what they are doing. Through my observations, these are the top three tools all successful affiliate

marketers have in their marketing arsenal.

(1) Your Own Website

One of the key things to becoming a successful affiliate online is to have your own website. Granted, most people go online not to purchase things but to research their purchases before making a buying decision. Hence having your own website can serve two purposes,

(a) Give users an impression that you are an expert n your niche and build creditability online.

(b) Build your list of subscribers online.

Method (b) is one of my favorite methods for converting visitors into buyers online. Having a website with a squeeze page at the side is one of the best ways to retain visitors to your website. In addition, once you have built up a list, you can continue to sell to them whenever you have a new product or service online.

(2) Quality Giveaways online

Competition online for the same niches is getting stiffer every minute due to the low barrier of entry. Thus, in order to stand out from the crowd of affiliate marketers who are marketing the same products, it is good to giveaway quality freebies online either the minutes you have visitors who sign up on your squeeze page.

Another way to use this method to increase sales is to give away bonuses that are related to the product you are promoting to subscribers or people who buy the affiliate through your link. in fact, this methods works so well, that I have personally surveyed my customers and asked them why they choose to buy Product A instead of Product B, even though the two products serves the same function. The reason given was the quality of bonuses offered that attracted them to Product A. So learn to incentives your purchases online.


(3) Build a little ‘link-love’

No one can be a successful affiliate if they do not know how to drive traffic to either their affiliate links or website. In fact, this is one of the key things that separate six figure affiliates from those who are struggling. High earning affiliate are able to drive lots of traffic to their website either via paid or free methods.

One of the free methods of traffic generation is via SEO or search-engine optimization techniques. In order to boost your SEO rankings in the search engines, it is always good to have highly trafficked sites linking to your websites.

Hence successful affiliate marketers are always looking at ways they can get reciprocal links to their sites. Other ways to get related websites linking back to your include

  • Writing and submitting articles online: This allows you to include a link to your website via your own resource box.
  • Contributing blogs as a guest blogger
  • Posting on forums and more. For more ideas on generating traffic, check out

These are the three tools most six-figure affiliates online have. With just these three tools, many of them have been able to create a ‘freedom-lifestyle’, that is they are able to break away from the 9-to-5 grind within just a few months online. Thus it is not difficult to become a high rolling affiliate online, you just need the right tools and strategies.

To know the key critical ingredient that will make or break your online business,go to

It takes just 5 minutes and can bring you almost instant sales as soon as the next 24 hours.


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Sep 19, 2012



cracking the code


Many of us know that that in order to succeed in affiliate marketing,

we need to learn from successful affiliate marketers. But what is one to

do if you are on a limited budget and you are just starting out online.

And to add to that, the high cost of some of the quality products have

set such a higher barrier to many who do not have the budget to invest.

Wouldn’t it be great to learn affiliate marketing for no cost from some

of the best affiliate marketers without having to spend a dime?

When I started, I had limited funds as well. I spend most of my money

on traffic generation, setting up a website, hosting and domain names.

So my funds were really tight. However, I did not let this affect me.

Here are some of the steps I took to learn affiliate marketing at no cost.


Do research online

All the six and seven figure marketers online all started somewhere.

They have reached their stage now as they have put in the effort and

found something that works for them, then they began to scale what

works on a larger scale in order to reach their current status. So the

best ways to is to study what they have done when they have just started online.

How to find experts online

In order to learn from the experts in the online niche, we have to know who they are.

For instance, Deagan Smith is famous in the online network marketing niche

as the “King of Never Calling a Single Lead”. Jaz Lai, seven figure online marketers is

well-known as the email selling king. His emails coverts like “crazy”.


So the first step is to identify who the experts are. Here are some ways to find t hem.

  • Go to Here you can find out who is coming out with the latest big launch. These are often gurus who have been successful and are now selling what works for them as a product or info-product.
  • Visit and find the top selling products under the category in which you find your niche. Study and read the sales letters written by the top 5 bestselling products. Study their offers and how they structure them in order to get people to buy.
  • Do a search online for “your niche”+”expert” and see what comes up as the top ranking website. Visit the website of the top ranking keywords in your niche and see what has worked for them.
  • Many affiliate marketers have started with article marketing. They can find many ‘gems’ on what the top marketers did when they started online. You can do a search in the articles they have posted on ezinearticles. You can also do a search on other article directories to see the type of content they have posted.

Many affiliate marketers have also started on their path of video marketing,

product creation and joint venture marketing, ezine marketing so one and so forth.

Some of them have recorded it as either a podcast or webinar before they promoted

their products. You can do a search for their for webinars. The latest

place to look for content will be Udemy, though some of them have now started charging a fee for it.

Study their Blogs

Most of the top affiliate marketers have started their own blogs. One of the best blogs

out there on affiliate marketing is written by Pat Flynn.

You can learn his journey of making passive income online through many of the older

posts written by him. Study what they recommend at the beginning of their journey

and you can also try out some of the same strategies to see if it works for you. is also a blog where you can learn a lot about online marketing and

Jaz shares many of his strategies through his personal stories which make for a

very interesting read. You can find real strategies that he has tried and tested.

And of course, in this blog, I will share with you my journey of online marketing

and what has worked and not worked for me so that you can shorten your learning curve.

Learn from forums

If you are in the online marketing niche, one of the forums that you can learn

a lot about affiliate marketing is In this forum, there are

many threads that are started about affiliate marketing, ezine marketing and

how to make money online. If you were to post a question, you can sometimes

get very good responses from astute marketers.

You’ve got mail

Subscribe to their mailing list.

Subscribe to the mailing list of gurus and read their emails.

Learn how they write and communicate their subscribers.

Do they send daily emails, weekly emails or occasional emails?

Very often they will write tips and strategies on affiliate marketing

which you can use and implement to better your business. In addition,

you will be first to know of any new product launches if you are on

their mailing list.

Hope these tips have helped!


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Good luck!

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